TikTok Coins Explained: How Gifts and Diamonds Turn Into Real Money
Understanding TikTok Coins, Gifts, and Diamonds
“Why is someone sending me a lion?” TikTok’s LIVE earning system can seem confusing at first (coins, gifts, diamonds, payouts, etc.) but it’s actually simple once you understand how everything connects.
Here’s how it works:
Viewers buy TikTok Coins using real money through the app.
Viewers send virtual gifts (like roses, lions, or galaxies) to creators during a LIVE stream.
Those gifts are converted into Diamonds, which represent the creator’s earnings balance.
Creators can cash out Diamonds through TikTok’s withdrawal system, transferring real money to their account.
Every gift has a coin value, and every coin has a cash value. Diamonds are simply how TikTok tracks what you’ve earned.
How Much Are TikTok Coins and Diamonds Worth?
The exact conversion rate can vary slightly by region and platform fees, but here’s a general breakdown:
1 TikTok Coin ≈ $0.01 USD when purchased by a viewer.
50% of that value roughly becomes a Diamond for the creator.
TikTok keeps a percentage as a platform service fee.
For example:
If a viewer sends you a “Galaxy” gift worth 1,000 coins, that’s around $10 USD in real value. As the creator, you’ll receive the equivalent in diamonds – roughly $5 USD after TikTok’s share.
Over time, those gifts add up. Creators who go LIVE regularly can earn hundreds or even thousands of dollars per month, depending on audience engagement and gift volume.
Where to Check Your TikTok Balance
Creators can see their coins and diamonds by going to:
Profile → Settings and Privacy → Balance
Here, you’ll see your LIVE Gifts and Diamonds total, which you can cash out through PayPal or another linked payout method.
TikTok typically sets minimum withdrawal amounts (around $100 USD), and processing can take a few business days.
How Cheers Live Helps You Maximize Earnings
At Cheers Live Agency, we help creators not just earn gifts – but earn smarter.
Our team helps you:
Understand how the TikTok payout system works
Optimize your LIVE content to encourage more gifting
Qualify for bonus events and creator challenges
Track your diamonds-to-cash conversion accurately
Resolve payout issues or delays directly with TikTok support
With over 700 million monthly diamonds managed, we know what it takes to turn your streaming time into a real source of income.
Tips for Increasing TikTok Gift Income
Go LIVE consistently so your audience expects you.
Thank and recognize gifters by name (small gestures build loyalty.)
Keep energy and interaction high; engagement directly affects how much you receive.
Pair your LIVE sessions with recent short-form content to bring in fresh viewers.
Stream during your audience’s most active times (use analytics to find this).
Look, we know TikTok’s coin and diamond system might seem complex, but it’s actually one of the most creator-friendly ways to earn online. Every gift is a real show of support from your audience – and when managed strategically, those small gifts can turn into steady income.
At Cheers Live, we guide creators step-by-step through earning, tracking, and cashing out – so you can focus on what matters: creating, connecting, and building your brand on TikTok LIVE.